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Category: Msmx
Midtown South Mixed-Use Plan
by Chase Kirkpatrick | 08/19/25
The Midtown South Mixed-Use Plan (MSMX) is a city-led initiative designed to address New York’s ongoing housing shortage by repurposing office buildings to residential use. The current zoning in the sub-districts (see map) only allows commercial uses as-of-right. The MSMX plan allows those areas to...
The First Sale in the New MSMX Zoning
by Chase Kirkpatrick | 10/20/25
1181 Broadway — better known as the Baudouine Building — recently sold for $24 million, or approximately $875 per square foot. This represents the higher end of prices achieved for an office property in Midtown South, especially as much of the broader office market remains...
Conversions within the Midtown South Mixed-Use Plan (MSMX) are Underway
by Chase Kirkpatrick | 02/06/26
The sale of 254 West 35th Street is notable both for its pricing jump and for what it signals about post-rezoning feasibility in Midtown South Mixed-Use Plan (MSMX).
1165 Broadway Sells for $56MM
by Chase Kirkpatrick | 03/26/26
The $56 million sale of 1165 Broadway highlights strong investor demand for NoMad properties with credit retail income and long-term redevelopment potential under the new MSMX zoning, despite landmark constraints.
What is the Price of Land in MSMX
by Chase Kirkpatrick | 05/08/26
This past week, a small single-story retail building situated on a 25’ x 100’ lot sold for $10MM. Typically, pricing at this level for retail assets is reserved for markets like SoHo or the Upper East Side. In this case, however, a developer took a...
$18MM for a Development Site in MSMX
by Chase Kirkpatrick | 05/20/26
Recently, a small two-story retail building at 28-30 West 37th Street, which is situated on a 49’ x 100’ lot in the MSMX rezoning, sold for $18MM. Prior to the rezoning, this building/land would have been worth $5MM on a good day. Now, its value...
